Cussons Baby Mild & Gentle Soap (Blue Label) is a dermatologically tested cleansing bar formulated specifically for the delicate skin of newborns and infants. It focuses on maintaining the skin's natural moisture while providing a soft, comforting fragrance. 
 
Key Features & Benefits
Enriched Formulation: Contains Milk Protein to nourish and provide essential nutrients, and Chamomile to soothe redness and minor irritations.
Moisture Retention: Infused with Glycerin, a humectant that attracts moisture to the skin to prevent the dryness common with standard bar soaps.
Safety Standards: The formula is Paraben-free and has been clinically tested to be safe for a baby's dermis and epidermis.
Versatile Use: While designed for babies, it is also recommended for adults with sensitive skin who need a non-stripping facial or body wash.
 
How to use:
Lather soap on Mum’s hand or wash cloth, then gently apply on baby’s skin. Rinse off.
 
For added moisture after bath time, use our Mild & Gentle Lotion, it’s great for Mum’s dry skin as well.
 
Key Highlights:
Mild formulation
Dermatologically tested
Paraben Free
Classic baby fragrance
Value for money